Marcela Mikulkova

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trend scouting

I believe trend-forecasting helps successful businesses define a modern identity to keep up with constantly changing market wishes.

Lifestyle analysis gives you the full overview of profitable trend opportunities for the coming season to ensure you can best position yourself on new trends and developments. My research, focused forecasts and reports give it to you straight without overwhelming you with too much information and give clear guidance on how to use current trends for your products and audience.

Trends really go beyond ideas or inspirations, they are a fundamental part of innovation; they can be used to enrichen new or existing ideas.

In my work, I focus on creating sustainable and environmentally conscious designs. I believe the trend towards sustainability is constantly growing and will, I believe, inevitably change the way in which successful business reach out to their audience. This is a great opportunity for company owners and their products to make a difference for a more sustainable and responsible society.

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